Heart Attack for Restaurants
|Public Relations Manager
Cairo, Cairo, Egypt
Summary
Directed comprehensive PR and marketing strategies to strengthen brand identity and customer engagement for a leading F&B brand, achieving significant market growth.
Highlights
Led nationwide marketing initiatives, increasing brand visibility by 91% and boosting customer loyalty by 88% for a leading F&B brand in a competitive market.
Directed comprehensive PR and marketing strategies, including new product launches and crisis communications, to strengthen brand image and customer engagement.
Secured and managed key media and influencer partnerships, amplifying brand messaging across digital and traditional channels to expand online reach and customer retention.
Managed campaign budgets and tracked KPIs, reporting outcomes to senior leadership to optimize performance and achieve strategic objectives.
Fostered a performance-driven team culture, mentoring and guiding 10+ junior PR professionals in continuous professional development.